Honey Binge

Fitting seamlessly into your YouTube binge.

Honey can save you money on just about anything you can buy online: from clothing, decor, travel, home goods, cosmetics, to food delivery and car parts (even a certain green plant if you live in California).So we wanted to catch people where those items were on the mind, during very specific YouTube binges.

We created a series of 28 different themes, scripted, shot and edited them all in the styles of the binges we were emulating and dropped them right in the middle of hyper-focused media buys. Our attention to detail paid off, we shattered previous view-thru rates and saved people so so so much money on “Smeg machines.”